• Skip to primary navigation
  • Skip to content
  • Skip to footer

Catalyst Playground

  • Blog
  • About
  • Contact

How to Avoid Marketing Tactical Hell

You’ve validated your business idea, made a few sales and launched your product.

Now you’re moving onto marketing and it’s really getting uncomfortable, terrifying and not to mention full of doubts and uncertainties about your own success.

You’re thinking:

  • Where should I be putting my time?
  • Where should I be putting my money?
  • Where should I be putting my energy?
  • Which marketing avenues will work and get me sales?

Where do I simply start?

You turn to Google for advice.

But the more you try to dig through all the resources that you’ve been reading, the more confused and overwhelmed you get, trying to figure out all these different marketing channels that you could tap into.

Like you’re more lost and don’t know what to do than when you started.

Whoa, slow down, slow down!

Take a step back (from all the chaos) and ask yourself the one question that will tell you where you should be putting your limited time, money and energy and best of all virtually guarantees that it will work and get you more sales:

How did you get your first few customers?

The key thing right now is to keep it simple and focus on doing more of what’s already been proven to work.

Too many people at this stage default to chasing after the shinny new toys, which in this case is all the different marketing tactics out there. At this early stage of the business most of them won’t work for you.

Take social media for example. Everyone tells you that you need to have a presence. But you’re just starting out and if you posted something on Twitter to promote the business, how many sales do you think you would get? Most probably none, unless you have a large audience.

Action steps

  1. List out all the things you did to get your first few customers.
  2. Now go and do more of what worked.
  3. Track the insights, feedback and results. These will give you clues into what you should be focusing on next to grow your business.

. . .

Get the best tools and strategies sent straight to your inbox.




You Might Also Enjoy

  • The Secret to Peak Performance
  • Cammi Pham on Productivity, Rituals and Recovery Routines
  • Goals: How to Rig the Game to Win
  • How to 10x Your Per-Hour Output With The Productivity Triad
  • On The Shortness Of Life: Protecting Time
  • Facebook
  • Buffer
  • LinkedIn
  • Twitter
  • Email

Topics: Entrepreneurship

By Nicola

Reader Interactions

Subscribe

Get the best tools and strategies sent straight to your inbox.

Footer

CATALYST
PLAYGROUND

Backstage

  • About
  • Contact

Resources

  • Blog

Topics

  • Entrepreneurship
  • Interviews
  • Productivity
  • Psychology

Copyright © 2021 · Catalyst Playground

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.