You’ve validated your business idea, made a few sales and launched your product.
Now you’re moving onto marketing and it’s really getting uncomfortable, terrifying and not to mention full of doubts and uncertainties about your own success.
You’re thinking:
- Where should I be putting my time?
- Where should I be putting my money?
- Where should I be putting my energy?
- Which marketing avenues will work and get me sales?
Where do I simply start?
You turn to Google for advice.
But the more you try to dig through all the resources that you’ve been reading, the more confused and overwhelmed you get, trying to figure out all these different marketing channels that you could tap into.
Like you’re more lost and don’t know what to do than when you started.
Whoa, slow down, slow down!
Take a step back (from all the chaos) and ask yourself the one question that will tell you where you should be putting your limited time, money and energy and best of all virtually guarantees that it will work and get you more sales:
How did you get your first few customers?
The key thing right now is to keep it simple and focus on doing more of what’s already been proven to work.
Too many people at this stage default to chasing after the shinny new toys, which in this case is all the different marketing tactics out there. At this early stage of the business most of them won’t work for you.
Take social media for example. Everyone tells you that you need to have a presence. But you’re just starting out and if you posted something on Twitter to promote the business, how many sales do you think you would get? Most probably none, unless you have a large audience.
Action steps
- List out all the things you did to get your first few customers.
- Now go and do more of what worked.
- Track the insights, feedback and results. These will give you clues into what you should be focusing on next to grow your business.
. . .
