“Don’t multitask. I love multitasking but it is the most dangerous habit.”
– Cammi Pham
This is an interview where we share insights into how leading entrepreneurs work and maintain their top performance.
Cammi Pham is Partner at eCommerce + Digital Marketing Agency, ThinkRenegade. She loves building a community and pushing boundaries to optimize every aspect in life. Cammi accidentally fell into digital marketing when she founded and ran an environmental nonprofit at the age of 17. She later helped many technology startups gain traction and grow their communities online. Cammi is a TedX Speaker, Medium Top Contributor and Quora Top Writer. Her work has reached millions of views and has been translated into many different languages. Cammi has been featured in the BBC, Business Insider, NY Observer, Adweek, Yahoo, Lifehacker and more. Cammi lives by her personal motto, “Learn, Unlearn, Relearn.”
In this interview Cammi shares her best productivity tip, rituals and recovery routines.
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Interview with Cammi Pham
What is your best productivity tip that you use in business?
Don’t multitask. I love multitasking but it is the most dangerous habit. When you are doing many things, often you don’t do your best at any one thing. Smaller tasks will turn into distractions for bigger tasks.
At ThinkRenegade, we try to avoid non-stop email checking while working. When we are not running a campaign where a case of crisis could happen, we try to check emails 3 times a day. It is hard.
But things gets easier if you can get a partner who will hold you accountable. My business partner Jessica Redmond is great at keeping me on track.
Do you have a ritual that gets you fired up for work?
My business partner at ThinkRenegade, Jessica came up with a great way to help everyone to stay on track. At the end of everyday each of our team members create a to do list with the most important tasks that need to be done by the end of the next day. This helps us understand the priority of the tasks and focus on the most important things.
Small tasks can be distraction to bigger tasks. Focus on solving one problem at a time. Have clear deadlines for each of them.
Any routines or activities you do to unwind after a hard day’s work?
I love reading. I bring my Kindle with me everywhere. When I am busy, I love reading on Blinkist. It is Cliff Notes for non-fiction. Reading is a great way to relax and gain new knowledge.
I love this Tom Peters quote “If I read a book that cost me $20 and I get one good idea, I’ve gotten one of the greatest bargains of all time.”
Can we get a picture of you and your work space?
One of the biggest things about productivity is the willingness to work anytime, anywhere. My work space can be the office, my kitchen counter, a corner at the client’s office, a coffee shop or a train. My work is my life. I don’t work to live, I live to work. It is normal to work whenever it is possible. The Internet never sleeps.
Life is fair. Everyone gets 24 hours. We can decide how we spend it. Keep in mind. You can make more money. None of us can earn more time. Don’t waste your most valuable asset. Be ready to work anytime.
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Key takeaways. Questions and actions.
1. Don’t multitask
Are you constantly checking email while trying to finish a presentation?
2. Plan tomorrow the day before
What high priority tasks do you want to focus on for tomorrow?
3. Don’t stop learning
Are you trying to decide which book you should read out of A or B? The answer is read them both. If you read a book and get one good idea out of it, it will be well worth the price.
4. Don’t waste your most valuable asset
None of us can earn more time.
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